Last year, Jenny Evans and Kirsten Ludwig sat down with the hosts of Duos—the podcast where co-founders share what makes successful partnerships, companies and brands. Jenny, BeautyGrass’ chief formulator and co-founder, shared the brand’s humbling journey from herbal obsessions and backroom side hustle to industry innovator; how meeting Kirsten, a marketing industry pioneer, was love at first sight; and the two share how their work together sparked a mutual fire that helped this CBD skincare brand reach new heights.
The High Notes
- Jenny shares some of her infinite expertise on the all-natural nourishing ingredients in BeautyGrass products and why CBD alone can’t heal your skin.
- Duos hosts, Mike and Justin, discover the multi-purpose potential of BeautyGrass, dispel the myth that BeautyGrass is only for women and learn that “gentle on skin” doesn’t necessarily mean non-toxic.
- Kirsten shares more on how the two divide and conquer co-founder duties and how they manage the jill-of-all-trades team behind the brand.
- Jenny and Kirsten endorse kitchen-made skincare, share career advice for those eager to start something new and their dreams for the future of BeautyGrass.